Wednesday, 28 September 2016

New Concept

I came up with a (slightly) new concept - of the lego man being on the beach rather than just in the sand as rubbish.

Some inspiration:
50 Creative WWF Campaigns That Make You Think Twice | The Design Inspiration:  I actually got the idea from this, by thinking about the lego concept we already had in a slightly different context
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I quickly mocked up the concept:

We need to brainstorm better headlines, and also can explore a lot more compositional options, but this seems like a concept with more direction that what we had initially.

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