- might be more energetic/ be able to pick up a lot of rubbish if you're able to convince them to actually do it
- rewards - more likely to do it if they get something out of it? food?
Kids
- easy to influence - by role models, parents, cute animals?
- if animals, can use the 'pollution kills animals' rhetoric
- can use fun activities/games - scavenger hunts? sandcastles?
- also like rewards
> off that, families might be a good target audience, making it appeal to kids but also have something appealing to parents
- how it might benefit the kids (educational, going outdoors and exercise, etc)
- also families with kids often know a lot of other families and have a network of people who might all come if one parent tells others, good community building
Sporty people
- won't want to swim (surf, etc) in polluted water,
- therefore won't be able to do their sports
- sporty people are often concerned about being healthy? pollution is bad for their health
Casual beachgoers
- are already at the beach, you only have to convince them to do the cleaning up
- they probably enjoy the beach because it looks nice, therefore won't like gross pollution etc , so can convince them that way?
- Also maybe part of it can be ensuring they don't litter when they're at the beach
- this is probably still a wide range of different people though, these can probably fit under another category
People who litter
- (again, can be any kind of person)
- guilt them into feeling bad about littering so they feel like they should do the cleaning up
- educate them, how 80% of litter goes down drains into the ocean
- make them care about the environment
Dog Walkers
- it could be unhealthy for their dogs, because dogs tend to go sniffing around everything
- also dogs poop on the beach so make sure they don't contribute,
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